Izimpawu zeKhabhinethi zaziwa nangokuthi izimpawu zebhokisi noma izimpawu ezikhanyisiwe, futhi zingukhetho oludumile lwamabhizinisi afuna ukuvela emgwaqweni ophithizelayo noma esikhungweni sokuthenga esinabantu abaningi. Zenziwe ngezinto eziqinile ezifana ne-aluminium, i-acrylic, noma i-polycarbonate, futhi zingenziwa ngokwezifiso ukuze zilungele noma yisiphi isimo, usayizi noma umklamo. Izimpawu zeKhabhinethi zenzelwe ukubekezelela isimo sezulu esinzima, futhi zakhelwe ukuhlala iminyaka eminingi ngaphandle kokulahlekelwa ukubonakala kwazo noma isikhalazo.
Izimpawu zeKhabhinethi zilungele amabhizinisi afuna ukudala umthelela oqinile wokubuka futhi asungule ubunikazi babo bomkhiqizo. Zivame ukusetshenziswa kuzinhlelo zokusebenza ezilandelayo:
1. Izimpawu zesitolo sangaphambili: Izimpawu zeKhabhinethi ziyindlela ethandwayo yezimpawu zesitolo sangaphambili, ikakhulukazi abathengisi kanye nezindawo zokudlela. Zingenziwa ngokwezifiso ukukhombisa igama lebhizinisi, ilogo, noma eminye imiyalezo yokufaka uphawu, futhi zingakhanyiselwa ukuheha ukunakwa kwamakhasimende angahle abe nezimo eziphansi.
2. Izimpawu zokwakha: Izimpawu zeKhabhinethi zingasetshenziswa futhi njengezimpawu zokwakha ezakhiweni zezentengiso nezezimboni. Babukeka ngamehlo futhi bangabonakala kude, benza indlela ephumelelayo yokukhangisa ibhizinisi futhi basungule ubukhona bayo emphakathini wendawo.
I-3 Bangenziwa ngokwezifiso ngemicibisholo eqondayo, izithonjana, noma umbhalo olula ukubenza kube lula ukuqonda nokulandela.
IKhabinethi Isayina Indima Ebalulekile KuBranding, ngoba isiza amabhizinisi asungula ubunikazi bawo obuhle futhi enze umbono wokuqala wokuqala kumakhasimende angaba khona. Nazi ezinye zezinzuzo ezisemqoka zokusebenzisa izimpawu zeKhabhinethi ku-Branding:
1. Kwandisa ukubonakala: Izimpawu zeKhabhinethi zinkulu, zinesibindi, futhi zikhanyiselwe, zibenze bavelele emakethe enabantu abaningi. Bangasiza amabhizinisi adonsela ukunaka kwamakhasimende angaba khona futhi andise ukubonakala kwawo emphakathini wendawo.
2. Ukwakha ukuqashelwa komkhiqizo Lapho amakhasimende aqaphele uhlobo ngokusebenzisa izibonakaliso zawo, maningi amathuba okukhumbula futhi atuse kwabanye.
I-3. Ithuthukisa ukuthembeka: Izimpawu zeKhabhinethi zivame ukuhlotshaniswa nemikhiqizo esunguliwe namabhizinisi adumile. Ngokusebenzisa uphawu lweKhabhinethi, amabhizinisi anganikeza umkhiqizo wawo isithombe esingochwepheshe futhi athembekile, enza amakhasimende angahle athenge imali noma izinsizakalo zawo.
4. I-Boosts Ukuthengisa: Izimpawu zeKhabhinethi zingashayela ithrafikhi yonyawo ebhizinisini futhi zikhulise ukuthengisa. Ngokuheha ukunakwa kwamakhasimende angaba khona, amabhizinisi angabaheha ukuthi bangene esitolo, esingaholela ekuthengisweni okuphezulu kanye nemali engenayo.
Izimpawu zeKhabhinethi ziyingxenye ebalulekile yamasu wanamuhla wokukhangisa kanye namasu wokukhangisa, futhi ukusetshenziswa kwawo sekudumile emnyakeni edlule. Ziyaguquguquka, zihlala isikhathi eside, futhi zingenziwa ngezifiso, futhi zingasetshenziswa ezinhlelweni ezahlukahlukene ukwandisa ukubonakala nokukholekwa kwebhizinisi. Ngokusebenzisa uphawu lweKhabhinethi, amabhizinisi angakha ukuqashelwa komkhiqizo, asungule isithombe sobuchwepheshe, futhi athuthukise ukuthengisa, okwenza kube ngukutshala imali okusebenzayo futhi okubalulekile kunoma yiliphi ibhizinisi elifuna ukukhula futhi liphumelele.
Sizoqhuba ukuhlolwa kwekhwalithi okuqinile ngaphambi kokulethwa, okungukuthi:
1. Lapho imikhiqizo eqediwe iqeda.
2. Lapho inqubo ngayinye inikezwa.
3. Ngaphambi kokuthi kufakwe umkhiqizo oqediwe.