Embonini yanamuhla yokuncintisana yokuncintisana, emi ngaphandle akuyona into encane. Izindawo zokudlela zivame ukutshala imali kakhulu ekukhangiseni, imikhankaso yezokuxhumana, kanye nezithako zeprimiyamu ukuheha amakhasimende. Kodwa-ke, enye i-aatery yaseMelika enesizotha, i-Urban Flavors, yathatha indlela ehlukile, isebenzisa i-Lightbox Signage Signage ukudala ubunikazi bomkhiqizo obungalibaleki futhi bashayela ithrafikhi yonyawo. Leli cala liqokomisa amandla esibonakaliso esisebenzayo njengethuluzi lokumaketha embonini yezihambi.

Isizinda

Akhiwe emigwaqweni ephithizelayo ePortland, e-Oregon, ukunambitheka kwamadolobha kwavula iminyango yayo ngonyaka we-2019 njengendawo yokudlela yesimanje yokuhlaziywa eshaya izithako zendawo ezinama-cuisines omhlaba. Naphezu kokubuyekezwa kwamakhasimende okuhle nezitsha ezintsha, indawo yokudlela eqale yalwa ukuheha amakhasimende akwa-Hamba-kumakhasimende. Umnikazi uJessica Collins wachaza, "Sabona ukuthi ngisho nokudla okukhulu kanye nenkonzo enobungane, indawo yethu yokudlela yayingahambi ngamehlo phakathi kolwandle lwamabhizinisi endaweni yakithi endaweni yakithi endaweni yakithi endaweni yakithi endaweni yakithi endaweni yakithi endaweni yakithi endaweni yakithi endaweni yakithi endaweni yakithi endaweni yakithi endaweni yakithi endaweni yakithi endaweni yakithi endaweni yakithi endaweni yakithi endaweni yakithi endaweni yakithi endaweni yakithi endaweni yakithi endaweni yakithi endaweni yakithi endaweni yakithi endaweni yakithi endaweni yakithi endaweni yakithi endaweni yakithi endaweni yakithi endaweni yakithi endaweni yakithi endaweni yakithi endaweni yakithi endaweni yakithi endaweni yakithi endaweni yakithi endaweni yakithi endaweni yakithi endaweni yethu."

Ngemali ekhawulelwe yokumaketha, uJessica wafuna ikhambi elingadala umthelela ngokushesha. Yilapho ephendukela ebhokisini elikhanyayo njengento esemqoka ukusungula ubukhona obunamandla womkhiqizo.

Ukuklama uphawu lwe-Lightbox eliphelele

Isinyathelo sokuqala sasiqamba umklamo owathumba ubunikazi bendawo yokudlela. UJessica wasebenzisana nenkampani yezimpawu zasendaweni ukudala uphawu lwe-LED LED LADEBOX LED ekhombisa amanani ekhwalithi yekhwalithi, ubuhlakani, kanye nobuchwepheshe.

Idizayini ifake igama lokudlela elibhalwe ngesibindi, ukuthayipha ngokwezifiso, kukhanyiselwe ngemuva kwesizinda esimnyama, esibekiwe. Ukuvezwa okunempilo kwemfoloko ne-Knife kuhlangene ne-abstract generct express eyengeze ngokuthinta ubuciko, okufanekisela ukuhlanganiswa kokunambitheka kwendawo nokuhlaba umhlaka amazwe.

UJessica wagcizelela ukuthi isigaba sokuklama sasibucayi kangakanani. "Besifuna okuthile okumangazayo, nokho okuhle ngokwanele ukumela ubunyono lwezitsha zethu. Isibonakaliso sadingeka sikwazisa lokho esakume ngawo ngemizuzwana nje embalwa. "

Ukubekwa kwamasu

Ngenkathi ukuklama ibhokisi elikhanyayo bekubalulekile, ukubekwa kwalo kwakubaluleke ngokufanayo. Indawo yokudlela yakhetha ukufaka uphawu ngenhla komnyango wayo, ukuqinisekisa ukubonakala okuvela eceleni kwendlela eseceleni kanye nokuhlangana okuseduze. Ukwandisa umthelela wayo ebusuku, kwengezwa eminye imicu ye-LED ukukhanyisa indawo ezungezile, idale ukukhanya okufudumele nokuchazayo.

Lokhu kufakwa kwamasu akuvezi kuphela indawo yendawo yokudlela kodwa futhi kwakha indawo efanelekayo ye-Instagram yamakhasimende ukuthatha izithombe, khulisa ukubonakala kokunambitheka kwamadolobha kwabezindaba zenhlalo.

Umthelela

Imiphumela yayicishe ibe ngokushesha. Kungakapheli amasonto okufaka uphawu lwebhokisi lokukhanya, indawo yokudlela yabona ukukhuphuka kwama-30% kumakhasimende wokuhamba. UJessica uyakhumbula, "Abantu babezoma ngaphandle babe ukubhekisisa isibonakaliso. Abanye baze basitshela bafika ngoba isibonakaliso sabahlukunyezi. "

Ngaphandle kokuheha amakhasimende amasha, isibonakaliso futhi saba yingxenye ebalulekile yophawu lokudlela. Izithombe zesibonakaliso esikhanyisiwe zaqala ukuvela kumapulatifomu ezokuxhumana ane-hashtags efana ne-UrbanPlavorsportsland kanye nama-foodiaduenturenturentunts, ethuthukisa kahle i-Online yokudlela.

Eminyakeni elilandelayo, ukunambitheka kwamadolobha kwandise ukufinyelela kwayo, imicimbi yokusingathwa kanye nokusebenzisana nabanethonya, konke ngenkathi kugcinwa uphawu lwebhokisi lokukhanya njengengxenye ephakathi nendawo yayo ebukwayo.

Izifundo ezifundwe

Impumelelo yokunambitheka kwamadolobha ibonisa izifundo eziningana zamabhizinisi embonini yezihambi:

1. Okuphawulwa kuqala

Isibonakaliso sebhokisi lesibani esenzelwe kahle singenza umbono ohlala njalo, udlulisela udaba kanye namagugu ngemizuzwana. Endabeni yokunambitheka emadolobheni, isibonakaliso sambatha ubunikazi besimanjemanje sokudlela kanye ne-eclectic, ukumema abantu ukuzwa okuthile okuhlukile.

Ngisho nezimpawu ezinhle kakhulu zingahluleka uma zingabekwa kahle kahle. Ngokubeka i-lightbox endaweni ebonakalayo ebonakalayo, ukunambitheka kwamadolobha kwandisa amandla ayo ukuheha ukunakwa kubo bobabili abahamba ngezinyawo nabashayeli.

3. Signage njengethuluzi lokumaketha

Ngenkathi ukumaketha kwedijithali kubalulekile, amathuluzi okumaketha ngokomzimba njengezimpawu ze-lightbox zihlala zinamandla. Abagcini nje ngokuheha amakhasimende esizeni kuphela kepha bangadlala indima ebalulekile ekunyuselweni kwe-inthanethi ngokuqukethwe okukhiqizwe ngamakhasimende.

Ikusasa lezimpawu ku-Branding

Njengoba kuthuthukiswa ubuchwepheshe, izibonakaliso zebhokisi elikhanyayo ziyaqhubeka nokuvela, zinikeza imiphumela enamandla yokukhanyisa, izici ezisebenzayo, kanye nemiklamo ye-eco-enobungane. Izindawo zokudlela kanye namabhizinisi amancane angazuza ngokuhlanganisa izibonakaliso ezinjalo kwicebo lawo lokufaka uphawu.

KuJessica kanye nethimba ekubizeni amadolobha, uphawu lwebhokisi lokukhanya akuyona nje into yokuhlobisa; Kungumfanekiso wohambo lwabo namagugu. "Kuyamangaza ukuthi isibonakaliso esisodwa siguqule kanjani ibhizinisi lethu. Akukona nje mayelana nokukhanya - kumayelana nomyalezo esiwuthumelayo. "

Emhlabeni lapho kufakwa khona uphawu konke, indaba yokunambitheka emadolobheni isebenza njengesibonelo esikhuthazayo sokuthi amabhizinisi amancane angathola kanjani imiphumela emikhulu ngezibonakaliso zokudala, ezicatshangelweyo, futhi ezibekwe kahle.