Embonini yezindawo zokudlela eziqhudelanayo zanamuhla, ukuvelela akuyona into encane. Izindawo zokudlela zivame ukutshala imali eningi ekukhangiseni, emikhankasweni yenkundla yezokuxhumana, nasezithakweni ezihamba phambili zokuheha amakhasimende. Kodwa-ke, enye indawo yokudlela yaseMelika enesizotha, i-Urban Flavors, yathatha indlela ehlukile, isebenzisa izimpawu ze-lightbox ukuze yenze uphawu lomkhiqizo olukhumbulekayo futhi ishayele ithrafikhi yezinyawo. Leli cala ligqamisa amandla ezimpawu ezisebenzayo njengethuluzi lokumaketha embonini yezivakashi.

Ingemuva

Itholakala emigwaqweni ephithizelayo yase-Portland, e-Oregon, i-Urban Flavors yavula iminyango yayo ngo-2019 njengendawo yokudlela yesimanjemanje ehlanganisa izithako zasendaweni nokudla komhlaba wonke. Ngaphandle kokubuyekezwa kwamakhasimende okuhle kanye nezidlo eziqanjiwe, indawo yokudlela iqale yazabalaza ukuheha amakhasimende angenayo. Umnikazi uJessica Collins wachaza, “Sibonile ukuthi noma sinokudla okuhle nesevisi enobungane, indawo yokudlela yethu yayingagqami phakathi kolwandle lwamabhizinisi endaweni yethu.”

Ngezimali ezilinganiselwe zokumaketha, uJessica wafuna isisombululo esingadala umthelela osheshayo. Kungaleso sikhathi lapho aphendukela kuzimpawu ze-lightbox njengento eyinhloko ukuze athole ubukhona bomkhiqizo obuqinile.

Ukuklama Uphawu Oluphelele Lwebhokisi Lokukhanya

Isinyathelo sokuqala bekuwukwenza idizayini ethwebula ubunikazi bendawo yokudlela. U-Jessica usebenzisane nenkampani yendawo yezimpawu ukuze bakhe uphawu lwebhokisi lokukhanya le-LED elingunxande elibonisa amanani ekhwalithi yendawo yokudlela, ubuciko, kanye nesimanjemanje.

Idizayini ifake igama lendawo yokudlela elibhalwe ngokugqamile, i-typography yangokwezifiso, ekhanyiswe ngengemuva elimnyama, elithungwe. Umfanekiso ogqamile wemfoloko nommese okuphothene nembulunga engabonakali wengeze ukuthintwa kobuciko, okubonisa ukuhlangana kwezinambitheka zasendaweni nezamazwe ngamazwe.

UJessica ugcizelele ukuthi isigaba sokuklama besibaluleke kangakanani. “Besifuna okuthile okubukeka kahle, nokho okuhle ngokwanele ukumela ubunkimbinkimbi bezitsha zethu.

Ukubekwa Kwamasu

Ngenkathi ukuklama ibhokisi lokukhanya kwakubalulekile, ukubekwa kwalo kwakubaluleke ngokufanayo. Indawo yokudlela ikhethe ukufaka uphawu ngenhla komnyango wayo, iqinisekisa ukubonakala emgwaqweni ophithizelayo nasezimpambanweni zomgwaqo eziseduze. Ukuze kwandiswe umthelela wayo ebusuku, imichilo ye-LED eyengeziwe yengezwe ukuze ikhanyise indawo ezungezile, idale ukukhanya okufudumele nokumemayo.

Lokhu kubekwa kwamasu akugqamisanga nje kuphela indawo yendawo yokudlela kodwa kuphinde kwadala indawo efanele i-Instagram ukuze amakhasimende athathe izithombe, kuphinde kukhulise ukubonakala kwe-Urban Flavors ezinkundleni zokuxhumana.

Umthelela

Imiphumela yayicishe ibe ngokushesha. Emavikini ambalwa okufaka uphawu lwe-lightbox, indawo yokudlela ibone ukukhuphuka okungama-30% kumakhasimende angenayo. UJessica uyakhumbula, “Abantu babema ngaphandle ukuze babhekisise uphawu, abanye baze basitshele ukuthi bangene ngoba lolu phawu lwalubahlaba umxhwele.

Ngaphandle kokuheha amakhasimende amasha, uphawu luphinde lwaba yingxenye ebalulekile yokufakwa kwebhrendi yendawo yokudlela. Izithombe zophawu olukhanyisiwe ziqale ukuvela ezinkundleni zokuxhumana ezinama-hashtag afana ne-UrbanFlavorsPortland ne-FoodieAdventures, okuthuthukisa ukuba khona kwendawo yokudlela ku-inthanethi.

Onyakeni olandelayo, i-Urban Flavors yandisa ukufinyelela kwayo, ibamba imicimbi futhi yasebenzisana nabathonya, konke ngesikhathi igcina uphawu lwe-lightbox njengengxenye emaphakathi yobunikazi bayo obubonakalayo.

Izifundo Ezifundiwe

Impumelelo ye-Urban Flavours ikhombisa izifundo ezimbalwa zamabhizinisi embonini yokwamukela izihambi:

1. Imibono Yokuqala Ibalulekile

Uphawu lwebhokisi lokukhanya oluklanywe kahle lungenza umbono ohlala njalo, ludlulisele indaba yomkhiqizo kanye namanani ngemizuzwana. Endabeni ye-Urban Flavours, uphawu luthwebule ubunikazi besimanje kanye nobucwebe bendawo yokudlela, lumema abantu ukuthi bazizwele okuthile okuhlukile.

2. Imiphumela Yedrayivu Yokubekwa Kwamasu

Ngisho nophawu oluhle kakhulu lungahluleka uma lungami kahle. Ngokubeka ibhokisi lokukhanya endaweni ebonakala kakhulu, i-Urban Flavors ikhulise amandla ayo okuheha ukunakwa kwabahamba ngezinyawo nabashayeli.

3. Izimpawu Njengethuluzi Lokuthengisa

Yize ukumaketha kwedijithali kubalulekile, amathuluzi okuthengisa aphathekayo njengezimpawu ze-lightbox ahlala enamandla. Azihehe kuphela amakhasimende esizeni kodwa zingadlala indima ebalulekile ekunyusweni kwe-inthanethi ngokuqukethwe okukhiqizwa amakhasimende.

Ikusasa Lezimpawu Kumabhrendi

Njengoba ubuchwepheshe buthuthuka, izimpawu ze-lightbox ziyaqhubeka nokuvela, zinikeza imiphumela yokukhanya eguquguqukayo, izici ezisebenzisanayo, nemiklamo eco-friendly. Izindawo zokudlela namabhizinisi amancane angazuza ekuhlanganiseni lezo zimpawu ezinhlelweni zazo zokufaka uphawu.

Ku-Jessica kanye nethimba lase-Urban Flavors, uphawu lwe-lightbox aluyona nje into yokuhlobisa; kuyisithombe sohambo lwabo namagugu. Kuyamangaza ukuthi uphawu olulodwa lwaliguqula kanjani ibhizinisi lethu. Akukhona nje ngokukhanya—kumayelana nomyalezo esiwuthumelayo.”

Ezweni lapho ukwenza uphawu kuyizinto zonke, indaba ye-Urban Flavors isebenza njengesibonelo esikhuthazayo sokuthi amabhizinisi amancane angathola kanjani imiphumela emikhulu ngezimpawu zokudala, ezicatshangelwayo, nezibekwe kahle.