Emhlabeni webhizinisi eliphithizelayo, zonke izinyathelo ezibalwa, futhi amabhizinisi ahlala efuna izindlela ezintsha zokubandakanya amakhasimende abo. Enye yamasu asebenzayo kakhulu kodwa avame ukunganakwa ukuthi asebenzisa izibonakaliso ezi-Wayfinding. Hhayi nje ukuthi lezi zimpawu ziqondise amakhasimende akho angaba khona emnyango wakho, futhi athuthukisa isipiliyoni esiphelele sokuthenga. Muva nje, leli dolobha ngoLwesibili lithathe esinye isinyathelo esiya ohlelweni lokuphakamisa olukhonjwe njengelitshe lecebo le-Mansfield elikhuphukayo. Lolu hlelo luzoguqula indlela esihamba ngayo isikhala sezentengiselwano, futhi manje yisikhathi sokuhlola umthelela walezi zinhlelo ekwandiseni traffic traffic.

Yini izimpawu zokuphamba?

Ngaphambi kokuthi singene imininingwane, ake sicacise ukuthi yiziphi izimpawu ezihamba ngayo. Lezi yizimpawu zomakhelwane obunobungane ezingakusiza ekutholeni indlela yakho ezindaweni eziyinkimbinkimbi-Cabanga ngawo njenge-GPS yangempela yomhlaba. Basuka emicibishini elula yokuqondisa ukuze amamephu acwebile akhombisa amabhizinisi endawo. Target? Kwenze kube lula kumakhasimende ukuthola lokho abakufunayo, noma ngabe kuyisitolo sekhofi ethokomele noma i-boutique enesitayela.

I-Mansfield Resising Plan: Isinyathelo esiqonde ngqo

Uhlelo olusanda kumenyezelwa i-Wayfinding Plan yedolobha liyingxenye yohlelo olubanzi lwe-Mansfield Rising, oluhlose ukuvuselela kabusha le ndawo futhi luthuthukise ibhizinisi lendawo. Kwethulwe ngonyaka ka-2019, uhlelo bekulokhu kube ne-beacon yethemba lamabhizinisi endawo kanye nokwethulwa kwezimpawu eziqondayo kuyingqophamlando enkulu. Cabanga ngezwe lapho izivakashi kanye nabantu bendawo ngokufanayo zingahamba kalula emigwaqweni bese bethola amagugu afihliwe lapho. Kufana nokuzingela kwengcebo, kepha esikhundleni sezinhlamvu zemali zegolide uthola isinkwa sobuciko nobucwebe bezandla ezenziwe ngezandla.

Kungani izimpawu ze-wattinding zibalulekile

1. Khulisa ukubonakala kwenkampani

Enye yezinzuzo ezisheshayo zezimpawu zokuhlanza ezandisa ukubonakala kwamabhizinisi endawo. Lapho amakhasimende angaba khona angathola isitolo sakho kalula, maningi amathuba okuhamba emnyango wakho. Cabanga ngalokhu: Uma isivakashi esilahlekile sizulazula futhi babona isibonakaliso esikhomba "esitolo sekhofi sikaJoe" nje kuphela, kungenzeka balandele lokho kubhulo. Lokhu kufana nomkhondo we-breadcrumb okuholela ngqo ebhizinisini lakho.

2. Isipiliyoni samakhasimende esithuthukisiwe

I-Wayfinding Signage isiza ukudala isipiliyoni esimnandi sokuthenga. Lapho amakhasimende angathola indlela yawo kalula, mancane amathuba okuthi azizwe ekhungathekile noma akhungathekile. Isibonakaliso esibekwe kahle singaphenduka i-maze edidayo yezitolo ibe yindawo ejabulisayo. Ngaphezu kwalokho, lapho amakhasimende egculisekile ngesipiliyoni sawo, maningi amathuba okuba abe ngamakhasimende aphindaphindwayo. Kuyisimo sokuwina!

3. Khuthaza ukuhlola

Izimpawu ezi-Wayfiding nazo zingakhuthaza amakhasimende ukuthi ahlole izindawo okungenzeka angavakasheli. Isibonelo, uma uphawu lukhomba kugalari yezobuciko eseduze noma isitolo sezincwadi se-quirky, kungahle kugibethe intshisekelo yabadlulayo. Akugciniswe nje kuphela ukuthi lokhu kusiza ukuthi kube nebhizinisi, kodwa futhi kukhuthaza umuzwa womphakathi. Ngemuva kwakho konke, ubani ongakuthandi ukuthola amagugu afihliwe?

4. Amathuba Womkhiqizo

Masingakhohlwa ngokubhala uphawu. Izimpawu ezi-Watyfing zingenzelwe ukubonisa umlingiswa ohlukile womphakathi. Akagcini nje kuphela ukuthi lolu lusizo lokuqondisa amakhasimende, luphinde luthuthukise ubunikazi bendawo. I-logo eyenziwe kahle ingaba uphawu lwangempela ngokwayo, okwenza kube yingxenye yesiko lendawo. Cabanga ngesibonakaliso esingakukhokhisi kuphela "esitolo se-sandwich sikaSally," kodwa futhi sibonisa umfanekiso we-quirky we-sally uqobo. Manje leso yisibonakaliso esifanele ukunaka!

Umthelela kwezomnotho wamaphrojekthi wokuphamba

1. Khulisa ithrafikhi yonyawo

Ucwaningo lukhombisa ukuthi izinhlelo ezisebenza ngempumelelo ze-WayFinding zingakhulisa kakhulu ithrafikhi yonyawo ezindaweni zokuhweba. Lapho amakhasimende angakwazi ukuzulazula endaweni ezungezile, maningi amathuba okuthi avakashele amabhizinisi amaningi ohambweni olulodwa. Lokhu kubaluleke kakhulu emnothweni wendawo, njengoba amabhizinisi amancane endawo ancike futhi athole ukwesekwa komunye nomunye. Isifunda sebhizinisi esichumayo sizuzisa wonke umuntu, esitolo sekhofi ekhoneni ukuya ezindaweni zokuphumula ezisemgwaqweni.

2. Ukuheha izivakashi

Izivakashi zivame ukubheka okuhlangenwe nakho okuhlukile, futhi izimpawu ezi-walfinding zingabasiza ukuthola ukuthi umphakathi unikele yini. Ngokugqamisa okuhehayo kwasendaweni, izindawo zokudlela nezitolo, lezi zibonakaliso zingaguqula uhambo olujwayelekile lube yi-adventure engalibaleki. Lapho izivakashi zizizwa zinomukile futhi zinolwazi, kungenzeka zisebenzise imali futhi zabelane ngolwazi lwazo nabanye. Kufana nomphumela we-ripple ebhizinisini!

3. Khulisa inani lempahla

Kukholwe noma cha, i-WayFiting ephumelelayo ingakhulisa ngisho namanani endawo ezindaweni zokuthengisa. Lapho umphakathi unokufinyelela okulula kokuhamba namabhizinisi achumayo, kuba yindawo efiselekayo yokuphila nokusebenza. Lokhu kungakhuphula ukutshalwa kwezimali kanye nentuthuko, kuqinisa futhi umnotho wasekhaya. Kungumjikelezo omuhle oqhubeka nokupha!

Ikusasa le-Wayfinding ezikhaleni zentengiso

Lapho amadolobha eqhubeka nokukhula, ukubaluleka kwezimpawu ezi-wayfiding kuzokhula kuphela. Njengoba ubuchwepheshe bukhuphuka, singabona ukuguqulwa kwezimpawu zendabuko nezixazululo zedijithali. Cabanga ama-kiosks asebenzayo ongasebenzisi kuphela izinkomba kodwa futhi anikeze imininingwane yesikhathi sangempela mayelana nemicimbi yasendaweni kanye nokuphromotha. Amathuba awapheli!

Ukugcina

Ngamafuphi, umthelela wamaphrojekthi wokuhweba we-Wayfinding mayelana nethrafikhi eyandayo awunakweqiwa. Njengoba uhlelo lwe-Wayfinding luqhubeka nokuqhubekela phambili, amabhizinisi angalindela ukwanda kokubonakala, isipiliyoni samakhasimende, futhi ekugcineni ukuthengisa. Uhlelo lokukhuphuka kweMansfield lungaphezu nje kokuvuselela indawo; Kumayelana nokwenza umphakathi osebenzayo lapho amabhizinisi angachuma khona futhi azwakele amakhasimende.

Ngakho-ke ngokuzayo lapho ubona isibonakaliso sokuzijabulisa, thatha isikhashana ukwazisa iqhaza lakhe ekuhleleni ekutholweni kwakho okukhulu okuhle. Noma ngabe yi-gourmet pizza noma isitolo sezipho esiyingqayizivele, lezi zibonakaliso zingaphezu kokumaka nje, ziyimpilo yebhizinisi lendawo. Kwazi bani? Ungathola izindawo zakho ezintsha ozithandayo endleleni. Ukuhlola okujabulisayo!