Ezweni lamabhizinisi elimatasatasa, zonke izinyathelo zibalulekile, futhi amabhizinisi ahlala efuna izindlela ezintsha zokubandakanya amakhasimende awo. Enye yezindlela eziphumelela kakhulu kodwa ezivame ukunganakwa wukusebenzisa izimpawu zokuthola indlela. Lezi zimpawu aziqondisi amakhasimende angaba khona nje kuphela emnyango wakho, futhi zithuthukisa umuzwa wokuthenga uwonke. Muva nje, idolobha ngoLwesibili lithathe elinye igxathu elibheke ohlelweni lokuthola indlela oluhlonzwe njengokuhloswe ngalo loHlelo Lokukhuphuka Lwe-Mansfield lwangowezi-2019. Lesi sinyathelo sizoguqula indlela esizulazula ngayo endaweni yezohwebo, futhi manje yisikhathi sokuhlola umthelela wale miklamo ekwandeni kwethrafikhi yezohwebo.

Yiziphi izimpawu zokuthola indlela?

Ngaphambi kokuthi singene emininingwaneni, ake sicacise ukuthi zisho ukuthini izimpawu zokuthola indlela. Lezi izimpawu zasendaweni ezinobungani ezingakusiza ukuthi uthole indlela yakho ezindaweni eziyinkimbinkimbi—zicabange njenge-GPS yomhlaba wangempela. Zisukela emicibisholo elula eya kumamephu abonisa amabhizinisi endawo. Ithagethi? Kwenze kube lula kumakhasimende ukuthi athole abakufunayo, noma ngabe isitolo sekhofi esithokomele noma isitolo esinesitayela.

I-Mansfield Rising Plan: Isinyathelo Esisendleleni Elungile

Uhlelo olusanda kumenyezelwa lokuthola indlela yedolobhakazi luyingxenye yohlelo olubanzi lweMansfield Rising, okuhloswe ngalo ukuvuselela indawo kanye nokuthuthukisa amabhizinisi endawo. Lethulwa ngo-2019, lolu hlelo lube yisibani sethemba emabhizinisini endawo futhi ukwethulwa kwezimpawu eziqondisayo kuyingqophamlando enkulu. Cabanga ngezwe lapho izivakashi nabantu bendawo bengakwazi ukuhamba kalula emigwaqweni futhi bathole amagugu afihliwe endleleni. Kufana nokuzingela ingcebo, kodwa esikhundleni sezinhlamvu zemali zegolide uthola isinkwa sengcweti nobucwebe bezandla.

Kungani izimpawu zokuthola indlela zibalulekile

1. Khulisa ukubonakala kwenkampani

Enye yezinzuzo ezisheshayo zezimpawu zokuthola indlela ukukhulisa ukubonakala kwamabhizinisi endawo. Uma amakhasimende angaba khona engathola isitolo sakho kalula, maningi amathuba okuthi adlule emnyango wakho. Kucabange ngale ndlela: Uma isivakashi esilahlekile sizulazula futhi sibona uphawu olukhomba “Isitolo Sekhofi sikaJoe” esiqhelile nje, cishe singalulandela lolo phawu. Lokhu kufana nomzila we-breadcrumb obaholela ngqo ebhizinisini lakho.

2. Okuhlangenwe nakho Kwekhasimende Okuthuthukisiwe

Izimpawu ze-Wayfinding zisiza ukudala umuzwa wokuthenga ojabulisa kakhudlwana. Lapho amakhasimende engathola indlela yawo kalula, awavamile ukuzizwa ekhungathekile noma ekhungathekile. Uphawu olubekwe kahle lungashintsha inqwaba yezitolo edidayo ibe uhambo olujabulisayo. Ukwengeza, lapho amakhasimende enelisekile ngolwazi lwawo, maningi amathuba okuthi abe amakhasimende aphindayo. Kuyisimo sokunqoba!

3. Khuthaza ukuhlola

Izimpawu zokuthola indlela zingase futhi zikhuthaze amakhasimende ukuthi ahlole izindawo okungenzeka azivakashelanga. Isibonelo, uma uphawu lukhomba kugalari yobuciko eseduze noma isitolo samabhuku esixakile, kungase kuvuse intshisekelo yabadlula ngendlela. Lokhu akuzuzisi nje kuphela ibhizinisi eligqanyiswayo, kodwa futhi kukhuthaza umuzwa womphakathi. Phela, ubani ongathandi ukuthola amagugu afihliwe?

4. Amathuba Omkhiqizo

Singakhohlwa ukubhrenda. Izimpawu zokuthola indlela zingaklanywa ukuze zibonise umlingiswa oyingqayizivele womphakathi. Lokhu akugcini nje ngokuqondisa amakhasimende, futhi kuthuthukisa ubuwena bendawo. Ilogo eklanywe kahle ingaba yingqophamlando ngokwayo, iyenze ibe yingxenye yesiko lendawo. Cabanga ngophawu olungakukhombisi nje kuphela "Esitolo SeSandwich sika-Sally," kodwa futhi sibonisa umfanekiso oxakile ka-Sally ngokwakhe. Manje lokho kuwuphawu okufanele ukunakwe!

Umthelela Wezomnotho Wemiklamo Yokuthola Indlela

1. Khulisa ukuhamba ngezinyawo

Ucwaningo lubonisa ukuthi izinhlelo ezisebenzayo zokuthola izindlela zingakhuphula kakhulu ithrafikhi yezinyawo ezindaweni zentengiso. Uma amakhasimende ekwazi ukuzulazula kalula endaweni yawo, maningi amathuba okuthi avakashele amabhizinisi amaningi ohambweni olulodwa. Lokhu kubaluleke kakhulu emnothweni wendawo, njengoba amabhizinisi amancane endawo athembele futhi athola ukwesekwa komunye nomunye. Isifunda sebhizinisi esiphumelelayo sizuzisa wonke umuntu, kusukela esitolo sekhofi esekhoneni kuya kuma-boutiques emgwaqeni.

2. Ukuheha izivakashi

Izivakashi zivame ukufuna ukuzizwisa okuhlukile, futhi izimpawu zokuthola indlela zingazisiza zithole lokho umphakathi ongakunikeza. Ngokugqamisa izindawo ezikhangayo zendawo, izindawo zokudlela nezitolo, lezi zimpawu zingashintsha uhambo oluvamile lube uhambo olungasoze lwalibaleka. Lapho izivakashi zizizwa zamukelekile futhi zaziswa, maningi amathuba okuba zisebenzise imali futhi zihlanganyele okuhlangenwe nakho kwazo nabanye. Kufana nomphumela we-ripple ebhizinisini!

3. Khulisa inani lesakhiwo

Uyakholwa noma ungakholwa, ukuthola indlela okusebenzayo kungakhuphula ngisho amanani ezakhiwo ezindaweni zentengiso. Uma umphakathi uthola kalula ezokuthutha namabhizinisi athuthukayo, iba yindawo efiseleka kakhulu yokuhlala nokusebenza. Lokhu kungakhuphula utshalomali kanye nentuthuko, kuqhubeke nokuqinisa umnotho wendawo. Kungumjikelezo omuhle oqhubeka nokupha!

Ikusasa lokuthola indlela ezindaweni zezentengiselwano

Njengoba amadolobha eqhubeka nokukhula, ukubaluleka kwezimpawu zokuthola indlela kuzokhula kuphela. Njengoba ubuchwepheshe bukhuphuka, singabona ukuhlangana kwezimpawu zendabuko nezixazululo zedijithali. Cabanga ngamakhiyoski asebenzisanayo anganikezi izikhombisi-ndlela kuphela kodwa futhi ahlinzeke ngolwazi lwesikhathi sangempela mayelana nemicimbi yasendaweni namaphromoshini. Amathuba awapheli!

Isiphetho

Kafushane, umthelela wamaphrojekthi wokuthola izindlela zezentengiselwano ekwandeni kwethrafikhi yezohwebo awukwazi ukugcizelelwa. Njengoba uhlelo lwedolobha lokuthola indlela luqhubeka nokuthuthuka, amabhizinisi angalindela ukwanda kokubonakala, ulwazi lwamakhasimende, kanye nokuthengisa ekugcineni. Uhlelo lweMansfield Rising lungaphezu nje kokuvuselela indawo; imayelana nokudala umphakathi ophilayo lapho amabhizinisi engachuma khona futhi amakhasimende azizwe amukelekile.

Ngakho-ke ngokuzayo lapho ubona uphawu lokuthola indlela, thatha isikhashana ukubonga indima yalo ekukuqondiseleni ekutholeni kwakho okulandelayo okuhle. Kungakhathaliseki ukuthi i-pizza emnandi noma isitolo sezipho esiyingqayizivele, lezi zimpawu zingaphezu nje komaka, ziwumgogodla webhizinisi lendawo. Kwazi bani? Ungase uthole izindawo zakho ezintsha ozithandayo endleleni. Jabulela ukuhlola!