Umthengisi othule, umthelela omkhulu: kungani izibonakaliso zesikhali esiyimfihlo izidingo zakho zesitolo

Emhlabeni wokuthengisa, yonke imininingwane yokubala. Kusuka ekubonisweni komkhiqizo ku-Customer Service, zonke izinto zinomthelela kokuhlangenwe nakho kwe-shopper. Kepha kuneqhawe elivame ukunganakwa elifanelwe ukuqashelwa okwengeziwe: Izimpawu.

I-Signage ayimayelana nokulebula amashalofu noma ukumemezela amahora wesitolo. Ithuluzi elinamandla lokuthengisa elingakhuluma ngokuthula amanani amakhasimende akho, lithonye izinqumo zabo futhi likhulise umugqa wakho ophansi. Nakhu ukuthi izimpawu ezisebenza ngempumelelo zingakuguqula kanjani isitolo sakho:

** 1. Ukuheha ukunakwa, ukushayela ithrafikhi: **

Cabanga ngomgwaqo omatasatasa ufakwe ezitolo. I-bland, uphawu olungenamikhawulo lungahle luhlanganise ngemuva. Kepha uphawu lwangaphandle oluklanywe kahle, ikakhulukazi ibhokisi elikhanyayo, kungaba yi-beacon, kubambe ukunakwa futhi kudwebe amakhasimende akho.

** 2. Liqondise futhi wazise: **

Lapho amakhasimende angene esitolo sakho, isibonakaliso esicacile nesifushane siba umhlahlandlela wabo. Izimpawu ezisebenzayo ze-Aisle, izimpawu eziqondisayo, kanye namalebula womnyango zibasiza ukuba bazulazule isikhala ngaphandle kwamandla. Cabanga ukukhungatheka kokuzulazula esitolo, ungakwazi ukuthola lokho okufunayo. Ukucaciswa okucacile kuqeda lokho kudideka, amakhasimende aholayo emikhiqizweni abayidingayo futhi abayigcine ukuba bahlanganyele kokuhlangenwe nakho kokuthenga.

** 3. Gqugquzela futhi upsell: **

Isiginali akuyona nje imininingwane. Kungaba ithuluzi elinamandla lokuphromotha. Sebenzisa amasu abeke amasu wokuqokomisa okunikezwayo okukhethekile, ukufika okusha, noma izinto ezaphukile. Isici Sokubamba iso ngehluzo ezinesibindi nemiyalezo ecacile ukukhuthaza imikhiqizo ethile noma ukukhuthaza ukuthenga okuthe xaxa.

** 4. Yakha ubunikazi bomkhiqizo: **

Isibonakaliso sakho ukunwetshwa komkhiqizo wakho. Sebenzisa imibala engaguquki, amafonti, nama-logo kuzo zonke izimpawu zakho ukudala isipiliyoni somkhiqizo ohlanganayo. Lokhu akugcini nje ngokuqinisa ukuqashelwa komkhiqizo kepha kuyasiza ukuhlakulela isimo esithile ngaphakathi kwesitolo sakho. Cabanga ngezimpawu ezibucayi, ezi-minimalist zesitolo sezingubo zesimanje eziqhathaniswa nokubonisa okudlalwayo, okumibalabala kwesitolo sethoyizi. Izimpawu zisiza ukusetha ithoni futhi kwakhiwe ubunikazi bomkhiqizo.

** 5. Thuthukisa isipiliyoni samakhasimende: **

Izimpawu zingadlula ngalapho imininingwane eyisisekelo. Yisebenzise ukudala okuhlangenwe nakho okubandakanya okujabulisayo nokujabulisayo. Faka izimpawu ezifundisayo mayelana nezici zomkhiqizo noma amathiphu wokusebenzisa. Izingcaphuno ezikhuthazayo zokubonisa noma ezibonakalayo ezivumelanisa nezithameli zakho ezihlosiwe. Izimpawu zingaba nokusebenzisana, njengokubonisa kwedijithali kukhombisa imiboniso yomkhiqizo noma ubufakazi bekhasimende.

** The Takeaway: Tshala imali kwizimpawu, uvune imivuzo **

Izimpawu zingabonakala zifana nemininingwane emincane, kepha umthelela wayo empumelelweni yesitolo sakho awunakuphikwa. Ngokutshala imali nge-Signage eyenzelwe kahle, efundisayo, nasebandakanyekayo, awumane wenza izinto zibe lula kumakhasimende akho; Udala ithuluzi elinamandla lokuthengisa elithengisa buthule, lazise, ​​futhi ekugcineni lishayela ngokuthengisa. Ngakho-ke, ungavuli amandla wesibonakaliso sakho, bese ubuka isitolo sakho sikhanye!