Emhlabeni ophithizelayo wokuthengisa, ume ngaphandle kubalulekile empumelelweni. Enye yezindlela eziphumelela kakhulu zokubamba ukunakwa futhi udwebe amakhasimende esitolo sakho ukusayina nge-neon. Lezi zimpawu ezikhanyisiwe ezivuthayo nezinemibala ziye zaba yizigqila ezimeni zebhizinisi, zisebenza njengama-beacon kumakhasimende angaba khona. Kepha yini ngempela eyenza lezi zi-logo zikhange kangaka, futhi kungani iningi lamabhizinisi lizikhetha? Kulesi sihloko, sizohlola izici zezimpawu ezikhanyisiwe, zidluliselwe ezinzuzweni ezihlinzekwa ukukhula kwebhizinisi, futhi zilethe inkampani yethu, indawo yokukhiqiza izingodo eneminyaka engaphezu kwengu-20 yesipiliyoni sokwenza izixazululo zesiginali sangokwezifiso.

Izici zezimpawu ezikhanyisiwe

Izimpawu ezikhanyisiwe, ikakhulukazi izimpawu ze-neon, zibonakala ngemibala yazo ekhanyayo, ebambe iso kanye nemiklamo eyingqayizivele. Kwenziwe kusuka kumashubhu engilazi agcwele igesi, lezi zibonakaliso zikhipha ukukhanya okungabonakala kude, okwenza zilungele amabhizinisi abheke ukuheha ithrafikhi. Ukuguquguquka kwamashubhu le-neon kuvumela ukwakheka okuyinkimbinkimbi, okuvumela amabhizinisi ukuthi abonise ilogo yawo noma adale umyalezo owenziwe ngokwezifiso osebenza ngesithombe sabo somkhiqizo. Ngaphezu kwalokho, ukuthuthuka kubuchwepheshe besimanje be-LED kuholele ekudalweni kwezimpawu ezikhanyisiwe ezisebenza kahle ezidla amandla amancane ngenkathi kugcinwa ukubukeka okufanayo okufanayo.

Indima yezimpawu ze-neon ngesithombe sezentengiselwano

Kumabhizinisi amaningi, izibonakaliso zingaphezu nje kwendlela yokukhombisa indawo yazo; Le yinto esemqoka yesithombe sabo somkhiqizo. I-logo yebhizinisi eyenziwe kahle ingadlulisela umongo womkhiqizo wakho, ikhiphe imizwa, bese ishiya umbono ohlala njalo kumakhasimende akho. Izibani ze-Neon, ngokubukeka kwazo okumibalabala nokushukumisayo, kungadlulisela ngempumelelo ubuntu bomkhiqizo.

Noma ngabe yi-trendy cafe, i-chic boutique noma ibha ejabulisayo, uphawu olukhanyisiwe lungafingqa isimo sendawo, okwenza lubonakale ngalo manjalo. Lokhu kubakhona okubukwayo kubalulekile emakethe yokuncintisana, njengoba ukuvela kokuqala kunganquma ukuthi ngabe ikhasimende lingena esitolo yini.

Izinzuzo zezimpawu ezikhanyisiwe zokukhula kwebhizinisi

Izinzuzo zezimpawu ezikhanyisiwe zidlula nje ama-aesthetics nje. Enye yezinzuzo ezibaluleke kakhulu yikhono labo lokukhulisa ukubonakala. Ezimakethe ezinabantu abaningi, izimpawu ezikhanyisiwe ezimibalabala zingasusa umsindo futhi zidonsele ukunakwa, ikakhulukazi ebusuku. Ucwaningo lukhombisa ukuthi amabhizinisi anezimpawu ezikhanyisiwe athola ithrafikhi enkulu yonyawo, okuholela ekuthengisweni okwengeziwe. Ngokwengeziwe, izimpawu ezikhanyisiwe zingathuthukisa inkumbulo yomkhiqizo; Amakhasimende maningi amathuba okukhumbula amabhizinisi anezimpawu ze-neon ezibambe iso, ezingahumusha ekuvakasheni okuphindaphindwayo nezincomo zamagama.

Enye inzuzo enkulu yezimpawu ezikhanyisiwe ukuguquguquka kwazo. Bangenziwa ngokwezifiso ukuze bavumelane nezidingo zanoma yiliphi ibhizinisi, noma ngabe yilogo elula noma umklamo oyinkimbinkimbi. Inkampani yethu isebenza ngokukhethekile ekwakheni izixazululo zesiginali ezenziwe ngezifiso ngokuphelele, kucatshangelwa izidingo ezithile zeklayenti ngalinye. Ngeqembu elizimele lokuklama, sisebenzisana kakhulu namakhasimende ethu ukuthuthukisa izibonakaliso ezingahambisani nokuthanda kwabo ubuhle, kodwa futhi aqondanise nezinhloso zawo zebhizinisi. Le ndlela eyenziwe ngomsila iqinisekisa uphawu ngalunye olukhanyisiwe esilukhiqizayo luhlukile futhi ngempumeleloIkhuthaza uhlobo.

Ukubaluleka kwekhwalithi ekukhiqizeni uphawu

Uma kukhulunywa ngokukhiqizwa kwezimpawu, izindaba zekhwalithi. Izimpawu ezenziwe ngokungafanele zingabonisa ngokungafanele ebhizinisini, elilimaza ukuthembeka kwalo nobungcweti. Esikhungweni sethu sokukhiqiza ukuthengisa, siyaziqhenya ngokuzibophezela kwethu kwikhwalithi.

Njengoba sineminyaka engaphezu kwengu-20 yesipiliyoni, sihlale njalo izinqubo zethu zokukhiqiza ukuze siqinisekise ukuthi zonke izibonakaliso ezikhanyisiwe esizenzayo zihlala isikhathi eside, zinhle futhi ziyasebenza. Sibheka izinto ezahlukahlukene, kufaka phakathi izinto zokwakha, ukwakheka nokufakwa, ukuletha umkhiqizo osezingeni eliphakeme ohlangabezana nokulindelwe kwamakhasimende ethu.

Umgomo wethu ukuhlinzeka ngensizakalo egculisayo futhi ukhuthaze impumelelo yamakhasimende.

Inqubo yokwenza ngokwezifiso

Izinqubo ezenziwe ngokwezifiso ziyisici esibalulekile senkonzo yethu. Siyazi ukuthi wonke amabhizinisi ahlukile futhi asayizi olingana nosayizi-yonke indlela uma kukhulunywa ngezimpawu ngeke zisebenze. Iqembu lethu lokuklama lisebenza namakhasimende ukuze aqonde umbono wabo, izethameli kanye nomongo wokusebenzisa.

Le ndlela yokubambisana ivumela ukuthi sidale izimpawu ezikhanyisiwe ezingabukeki kahle kepha futhi zinikeza injongo engokoqobo. Noma ngabe kukhetha imibala efanele, amafonti noma izinto zokwakha, siqinisekisa yonke imininingwane yenzelwe ukuthuthukisa umthelela ophelele we-logo.

Isiphetho: Ikusasa eliqhakazile

Ngokufundwa, ukukhetha uphawu olukhanyisiwe olunemibala, ikakhulukazi uphawu lwe-neon, yisinqumo samasu samabhizinisi afuna ukukhulisa ukubonakala kanye nesithombe somkhiqizo. Izici zalezi zimpawu nezinzuzo zazo eziningi zibenza babe yimpahla ebalulekile kunoma yikuphi ukuthengiswa kwezitolo.

Njengesikhungo Sokukhiqiza Sezohwebo Sokukhiqiza ngesipiliyoni esibanzi nokuzibophezela kwikhwalithi, sizibophezele ekusizeni amabhizinisi ukufeza izinhloso zawo ngezixazululo zesiginali ngokwezifiso. Ngokutshala imali ezimpawu ezikhanyisiwe, amabhizinisi awakwazi ukuheha amakhasimende amaningi kuphela kodwa nawo adale isithombe somkhiqizo esikhumbulekayo esizovimba isikhathi. Ngobuchwepheshe bethu nombono wakho, ikusasa lebhizinisi lakho lizokhanya njengezibani ze-neon ezilinyathela.

Ekuphetheni, izimpawu ze-neon ziyithuluzi elinamandla lokukhula kwebhizinisi, elinikeza ukubonakala okubonakalayo, ukuheha ithrafikhi yonyawo, ukuthuthukisa ambiance, kanye nokuhlinzeka ngezixazululo ezisebenzayo zokukhangisa. Ngokutshala imali kwizimpawu ezisezingeni eliphakeme ze-neon, amabhizinisi angadala ubunikazi obuqili obuqinile, ukudweba kumakhasimende, bese ekugcineni ushayela ukukhula. Noma ngabe ukhetha izimpawu zeNeon zeNeon noma izimpawu zesimanje ze-Neon, umthelela ebhizinisini lakho ungaba yinto enkulu. Yamukela umhlaba ogqamile we-neon signage bese ubuka ibhizinisi lakho likhanye.

Ngokubhekana nezinselelo ezijwayelekile zokukhiqiza futhi unikeze izinzuzo zezimpawu ze-neon, ibhizinisi lakho lingachuma emakethe yanamuhla yokuncintisana. Kumabhizinisi afuna ukwenza umbono ohlala njalo futhi avelele esixukwini, izimpawu ze-neon ziyindlela ekhanyayo futhi ekhaliphile.