Ezweni elimatasatasa lokudayisa, ukugqama kubalulekile ukuze uphumelele. Enye yezindlela ezisebenza kahle kakhulu zokubamba ukunaka nokuheha amakhasimende esitolo sakho ngezimpawu ze-neon. Lezi zimpawu ezikhanyisiwe ezinemibala egqamile seziphenduke isisekelo endaweni yebhizinisi, zisebenza njengezibani kumakhasimende angaba khona. Kodwa yini ngempela eyenza lawa ma-logo akhange kangaka, futhi kungani amabhizinisi amaningi ewakhetha? Kulesi sihloko, sizohlola izici zezimpawu ezikhanyisiwe, sihlole izinzuzo ezizinikezayo ekukhuleni kwebhizinisi, futhi sethule inkampani yethu, isikhungo sokukhiqiza izimpawu zentengiso esineminyaka engaphezu kwengama-20 yokuhlangenwe nakho ekwakheni izixazululo zezimpawu zangokwezifiso.

Izici zezimpawu ezikhanyisiwe

Izimpawu ezikhanyisiwe, ikakhulukazi izimpawu ze-neon, zibonakala ngemibala yazo ekhanyayo, ekhangayo kanye nemiklamo eyingqayizivele. Ezenziwe ngamashubhu engilazi agcwele igesi, lezi zimpawu zikhipha ukukhanya okungabonakala kude, okuzenza zilungele amabhizinisi afuna ukuheha ithrafikhi. Ukuvumelana nezimo kwamashubhu e-neon kuvumela imiklamo eyinkimbinkimbi, okuvumela amabhizinisi ukuthi abonise uphawu lwawo noma adale umlayezo owenziwe ngokwezifiso ohambisana nesithombe somkhiqizo wabo. Ukwengeza, intuthuko kubuchwepheshe besimanje be-LED iholele ekudalweni kwezimpawu ezikhanyayo ezonga amandla ezidla amandla amancane kuyilapho zigcina ukubonakala okufanayo okugqamile.

Indima yezimpawu ze-neon emfanekisweni wezohwebo

Emabhizinisini amaningi, izimpawu zingaphezu nje kwendlela yokukhombisa indawo akuyo; Lokhu kuyisici esiyinhloko sesithombe somkhiqizo wabo. Ilogo yebhizinisi eklanywe kahle ingadlulisa ingqikithi yomkhiqizo wakho, ivuse imizwelo, futhi ishiye umbono ongapheli kumakhasimende akho. Izibani ze-Neon, ezinokubukeka kwazo okumibalabala nokushintshashintshayo, zingadlulisa ngempumelelo ubuntu bomkhiqizo.

Noma ngabe ikhefi yemfashini, isitolo se-chic noma ibha ejabulisayo, uphawu olukhanyisiwe lungafingqa umkhathi wendawo, luyenze ibonakale ngokushesha. Lokhu kuba khona okubonakalayo kubalulekile emakethe encintisanayo, njengoba okuvelayo kuqala kunganquma ukuthi ikhasimende liyangena yini esitolo.

Izinzuzo Zezimpawu Ezikhanyayo Zokukhula Kwebhizinisi

Izinzuzo zezimpawu ezikhanyisiwe zidlulela ngalé kobuhle kuphela. Enye yezinzuzo ezibaluleke kakhulu yikhono labo lokwandisa ukubonakala. Ezimakethe eziminyene, izimpawu ezikhanyisiwe ezimibalabala zingasusa umsindo futhi zidonse ukunaka, ikakhulukazi ebusuku. Ucwaningo lukhombisa ukuthi amabhizinisi anezimpawu ezikhanyayo ahlangabezana nokugcwala kwezinyawo, okuholela ekwandeni kokuthengisa. Ukwengeza, izimpawu ezikhanyisiwe zingathuthukisa inkumbulo yomkhiqizo; amakhasimende maningi amathuba okuthi akhumbule amabhizinisi anezimpawu ze-neon ezidonsa amehlo, ezingahumushela ekuvakasheleni okuphindaphindiwe nezincomo zezwi lomlomo.

Enye inzuzo enkulu yezimpawu ezikhanyisiwe ukuguquguquka kwazo. Angenziwa ngokwezifiso ukuze avumelane nezidingo zanoma yiliphi ibhizinisi, kungakhathaliseki ukuthi ilogo elula noma idizayini eyinkimbinkimbi. Inkampani yethu igxile ekudaleni izixazululo zezimpawu ezenziwe ngezifiso ngokugcwele, icabangela izidingo ezithile zeklayenti ngalinye. Ngethimba elizimele labaklami, sisebenzisana eduze namakhasimende ethu ukuze sakhe izimpawu ezingagcini nje ngokuhlangabezana nezintandokazi zabo zobuhle, kodwa futhi ezihambisana nemigomo yebhizinisi lawo. Le ndlela eyenziwe ngomthungi iqinisekisa ukuthi uphawu ngalunye olukhanyisiwe esilukhiqizayo luhlukile futhi lusebenza ngempumeleloikhuthaza umkhiqizo.

Ukubaluleka kwekhwalithi ekukhiqizeni izimpawu

Uma kuziwa ekukhiqizweni kwezimpawu, ikhwalithi ibalulekile. Izimpawu eziklanywe ngendlela engafanele zingabonisa kabi ibhizinisi, kulimaze ukwethembeka nobuchwepheshe balo. Esikhungweni sethu sokukhiqiza izimpawu zentengiso, siyaziqhenya ngokuzibophezela kwethu kukhwalithi.

Ngesipiliyoni seminyaka engaphezu kwengu-20, sihlala sicwenga izinqubo zethu zokukhiqiza ukuze siqinisekise ukuthi zonke izimpawu ezikhanyisiwe esizenzayo ziqinile, zinhle, futhi ziyasebenza. Sicabangela izici ezihlukahlukene, ezihlanganisa izinto zokwakha, ukuklama nokufaka, ukuze silethe umkhiqizo wekhwalithi ephezulu ohlangabezana nokulindelwe ngamakhasimende ethu.

Umgomo wethu uwukunikeza isevisi eyanelisayo futhi sikhuthaze impumelelo yamakhasimende.

Inqubo yokwenza ngokwezifiso

Izinqubo zokwenza ngokwezifiso ziyingxenye ebalulekile yesevisi yethu. Siyazi ukuthi ibhizinisi ngalinye lihlukile futhi indlela yokulinganisa eyodwa uma kuziwa endabeni yezimpawu ngeke isebenze. Ithimba lethu lokuklama lisebenza namakhasimende ukuqonda umbono wabo, izethameli eziqondiwe kanye nomongo wokusetshenziswa.

Le ndlela yokuhlanganyela isivumela ukuba sakhe izimpawu ezikhanyisiwe ezingagcini nje ngokubukeka zizinhle kodwa futhi ezifeza injongo engokoqobo. Noma ngabe ukukhetha imibala efanele, amafonti noma izinto zokwakha, siqinisekisa ukuthi yonke imininingwane yakhelwe ukuthuthukisa umthelela wonke welogo.

Isiphetho: Ikusasa eliqhakazile

Kafushane, ukukhetha uphawu olukhanyisiwe olunemibalabala, ikakhulukazi uphawu lwe-neon, kuyisinqumo esinamasu kumabhizinisi afuna ukukhulisa ukubonakala nesithombe somkhiqizo. Izici zalezi zimpawu kanye nezinzuzo zazo eziningi zizenza zibe yimpahla ebalulekile kunoma iyiphi indawo yokudayisa.

Njengesikhungo sokukhiqiza izimpawu zentengiso esinolwazi olunzulu nokuzibophezela kwikhwalithi, sizibophezele ekusizeni amabhizinisi ukufeza izinhloso zawo ngezixazululo zezimpawu ezingokwezifiso. Ngokutshala imali ezimpawini ezikhanyisiwe, amabhizinisi awakwazi nje ukuheha amakhasimende amaningi kuphela kodwa futhi enze isithombe somkhiqizo esikhumbulekayo esizomelana nesikhathi. Ngobuchwepheshe bethu kanye nombono wakho, ikusasa lebhizinisi lakho lizokhanya njengezibani ze-neon ezikhanyisayo.

Sengiphetha, izimpawu ze-neon ziyithuluzi elinamandla lokukhula kwebhizinisi, elinikeza ukubonakala okuthuthukile, ukuheha ithrafikhi yezinyawo, ukuthuthukisa i-ambiance, nokuhlinzeka ngezixazululo zokukhangisa ezibiza izindleko. Ngokutshala imali kuzimpawu ze-neon zekhwalithi ephezulu, amabhizinisi angakha ukuhlonza okuqinile okubonakalayo, adonsele amakhasimende, futhi ekugcineni aqhubekise ukukhula. Kungakhathaliseki ukuthi ukhetha izimpawu ze-neon zendabuko noma izimpawu ze-neon zesimanje ze-LED, umthelela ebhizinisini lakho ungaba mkhulu. Yamukela umhlaba onempilo wezimpawu ze-neon futhi ubuke ibhizinisi lakho likhanya.

Ngokubhekana nezinselelo ezivamile zokukhiqiza nokusebenzisa izinzuzo zezimpawu ze-neon, ibhizinisi lakho lingachuma emakethe yanamuhla encintisanayo. Kumabhizinisi afuna ukwenza isithombe esihlala njalo futhi ahluke esixukwini, izimpawu ze-neon ziyinketho ekhanyayo futhi ekhanyayo.