Ezweni elimatasatasa lokudayisa, ukugqama kubalulekile ukuze uphumelele. Enye yezindlela ezisebenza kahle kakhulu zokubamba ukunaka nokuheha amakhasimende esitolo sakho ngezimpawu ze-neon. Lezi zimpawu ezikhanyisiwe ezinemibala egqamile seziphenduke isisekelo endaweni yebhizinisi, zisebenza njengezibani kumakhasimende angaba khona. Kodwa yini ngempela eyenza lawa ma-logo akhange kangaka, futhi kungani amabhizinisi amaningi ewakhetha? Kulesi sihloko, sizohlola izici zezimpawu ezikhanyisiwe, sihlole izinzuzo ezizinikezayo ekukhuleni kwebhizinisi, futhi sethule inkampani yethu, isikhungo sokukhiqiza izimpawu zentengiso esineminyaka engaphezu kwengama-20 yokuhlangenwe nakho ekwakheni izixazululo zezimpawu zangokwezifiso.

Izici zezimpawu ezikhanyisiwe

Izimpawu ezikhanyisiwe, ikakhulukazi izimpawu ze-neon, zibonakala ngemibala yazo ekhanyayo, ekhangayo kanye nemiklamo eyingqayizivele. Ezenziwe ngamashubhu engilazi agcwele igesi, lezi zimpawu zikhipha ukukhanya okungabonakala kude, okuzenza zilungele amabhizinisi afuna ukuheha ithrafikhi. Ukuvumelana nezimo kwamashubhu e-neon kuvumela imiklamo eyinkimbinkimbi, okuvumela amabhizinisi ukuthi abonise uphawu lwawo noma adale umlayezo owenziwe ngokwezifiso ohambisana nesithombe somkhiqizo wabo. Ukwengeza, intuthuko kubuchwepheshe besimanje be-LED iholele ekudalweni kwezimpawu ezikhanyayo ezonga amandla ezidla amandla amancane kuyilapho zigcina ukubonakala okufanayo okugqamile.

Indima yezimpawu ze-neon emfanekisweni wezohwebo

Kwamabhizinisi amaningi, izimpawu zingaphezu nje kwendlela yokubonisa indawo yawo; Lesi yisici esibalulekile sesithombe somkhiqizo wawo. Ilogo yebhizinisi eklanywe kahle ingaveza umongo womkhiqizo wakho, ivuse imizwa, futhi ishiye umbono ohlala njalo kumakhasimende akho. Izibani ze-neon, ngokubukeka kwazo okumibalabala nokunamandla, zingaveza ubuntu bomkhiqizo ngempumelelo.

Kungakhathaliseki ukuthi kuyikhefi elinesitayela, isitolo esinobukhazikhazi noma ibha ephilayo, uphawu olukhanyisiwe lungafingqa isimo sendawo, okwenza ibonakale ngokushesha. Lokhu kubonakala kubalulekile emakethe yokuncintisana, njengoba umbono wokuqala unganquma ukuthi ikhasimende lingena yini esitolo.

Izinzuzo Zezimpawu Ezikhanyisiwe Zokukhula Kwebhizinisi

Izinzuzo zezimpawu ezikhanyisiwe zidlula nje ubuhle. Enye yezinzuzo ezibaluleke kakhulu ikhono lazo lokwandisa ukubonakala. Ezimakethe ezigcwele abantu, izimpawu ezikhanyisiwe ezinemibala zingasusa umsindo futhi zidonse ukunaka, ikakhulukazi ebusuku. Izifundo zibonisa ukuthi amabhizinisi anezimpawu ezikhanyisiwe abhekana nokuhamba kwabantu abaningi ngezinyawo, okuholela ekuthengisweni okwandisiwe. Ngaphezu kwalokho, izimpawu ezikhanyisiwe zingathuthukisa inkumbulo yomkhiqizo; amakhasimende angase akhumbule amabhizinisi anezimpawu ze-neon eziheha amehlo, okungahunyushwa kube ukuvakasha okuphindaphindiwe kanye nezincomo zomlomo.

Enye inzuzo enkulu yezimpawu ezikhanyisiwe ukuguquguquka kwazo. Angenziwa ngokwezifiso ukuze avumelane nezidingo zanoma yiliphi ibhizinisi, kungakhathaliseki ukuthi ilogo elula noma idizayini eyinkimbinkimbi. Inkampani yethu igxile ekudaleni izixazululo zezimpawu ezenziwe ngezifiso ngokugcwele, icabangela izidingo ezithile zeklayenti ngalinye. Ngethimba elizimele labaklami, sisebenzisana eduze namakhasimende ethu ukuze sakhe izimpawu ezingagcini nje ngokuhlangabezana nezintandokazi zabo zobuhle, kodwa futhi ezihambisana nemigomo yebhizinisi lawo. Le ndlela eyenziwe ngomthungi iqinisekisa ukuthi uphawu ngalunye olukhanyisiwe esilukhiqizayo luhlukile futhi lusebenza ngempumeleloikhuthaza umkhiqizo.

Ukubaluleka kwekhwalithi ekukhiqizeni izimpawu

Uma kuziwa ekukhiqizweni kwezimpawu, ikhwalithi ibalulekile. Izimpawu eziklanywe ngendlela engafanele zingabonisa kabi ibhizinisi, kulimaze ukwethembeka nobuchwepheshe balo. Esikhungweni sethu sokukhiqiza izimpawu zentengiso, siyaziqhenya ngokuzibophezela kwethu kukhwalithi.

Ngesipiliyoni seminyaka engaphezu kwengu-20, sihlala sicwenga izinqubo zethu zokukhiqiza ukuze siqinisekise ukuthi zonke izimpawu ezikhanyisiwe esizenzayo ziqinile, zinhle, futhi ziyasebenza. Sicabangela izici ezihlukahlukene, ezihlanganisa izinto zokwakha, ukuklama nokufaka, ukuze silethe umkhiqizo wekhwalithi ephezulu ohlangabezana nokulindelwe ngamakhasimende ethu.

Umgomo wethu uwukunikeza isevisi eyanelisayo futhi sikhuthaze impumelelo yamakhasimende.

Inqubo yokwenza ngokwezifiso

Izinqubo zokwenza ngokwezifiso ziyingxenye ebalulekile yesevisi yethu. Siyazi ukuthi ibhizinisi ngalinye lihlukile futhi indlela yokulinganisa eyodwa uma kuziwa endabeni yezimpawu ngeke isebenze. Ithimba lethu labaklami lisebenza namakhasimende ukuze baqonde umbono wabo, izethameli eziqondiwe kanye nomongo wokusetshenziswa.

Le ndlela yokuhlanganyela isivumela ukuba sakhe izimpawu ezikhanyisiwe ezingagcini nje ngokubukeka zizinhle kodwa futhi ezifeza injongo engokoqobo. Noma ngabe ukukhetha imibala efanele, amafonti noma izinto zokwakha, siqinisekisa ukuthi yonke imininingwane yakhelwe ukuthuthukisa umthelela wonke welogo.

Isiphetho: Ikusasa eliqhakazile

Kafushane, ukukhetha uphawu olukhanyisiwe olunemibalabala, ikakhulukazi uphawu lwe-neon, kuyisinqumo esinamasu kumabhizinisi afuna ukukhulisa ukubonakala nesithombe somkhiqizo. Izici zalezi zimpawu kanye nezinzuzo zazo eziningi zizenza zibe yimpahla ebalulekile kunoma iyiphi indawo yokudayisa.

Njengesikhungo sokukhiqiza izimpawu zentengiso esinolwazi olunzulu nokuzibophezela kwikhwalithi, sizibophezele ekusizeni amabhizinisi ukufeza izinhloso zawo ngezixazululo zezimpawu ezingokwezifiso. Ngokutshala imali ezimpawini ezikhanyisiwe, amabhizinisi awakwazi nje ukuheha amakhasimende amaningi kuphela kodwa futhi enze isithombe somkhiqizo esikhumbulekayo esizomelana nesikhathi. Ngobuchwepheshe bethu kanye nombono wakho, ikusasa lebhizinisi lakho lizokhanya njengezibani ze-neon ezikhanyisayo.

Sengiphetha, izimpawu ze-neon ziyithuluzi elinamandla lokukhula kwebhizinisi, elinikeza ukubonakala okuthuthukile, ukuheha ithrafikhi yezinyawo, ukuthuthukisa i-ambiance, nokuhlinzeka ngezixazululo zokukhangisa ezibiza izindleko. Ngokutshala imali kuzimpawu ze-neon zekhwalithi ephezulu, amabhizinisi angakha ukuhlonza okuqinile okubonakalayo, adonsele amakhasimende, futhi ekugcineni aqhubekise ukukhula. Kungakhathaliseki ukuthi ukhetha izimpawu ze-neon zendabuko noma izimpawu ze-neon zesimanje ze-LED, umthelela ebhizinisini lakho ungaba mkhulu. Yamukela umhlaba onamandla wezimpawu ze-neon futhi ubuke ibhizinisi lakho likhanya.

Ngokubhekana nezinselele ezivamile zokukhiqiza nokusebenzisa izinzuzo zezimpawu ze-neon, ibhizinisi lakho lingachuma emakethe yanamuhla encintisanayo. Kumabhizinisi afuna ukwenza isithombe esihlala njalo futhi ahluke esixukwini, izimpawu ze-neon ziyinketho ekhanyayo futhi ekhanyayo.