Esimeni sanamuhla sebhizinisi esincintisanayo, izinkampani zidinga ukusebenzisa wonke amathuba ukuze zandise ukubonakala kwazo futhi zenze ubunikazi bomkhiqizo obuqinile. Auhlelo lwezimpawukuyingxenye ebalulekile yesu lenkampani lokumaketha nokufaka uphawu. Kuyasiza ukwakha isithombe esihle senkampani, ukuqondisa amakhasimende kanye nezivakashi, futhi kuthuthukise isipiliyoni sonke.
Isistimu yezimpawu iqoqo lezimpawu, izimpawu, nezinto ezibonakalayo ezidlulisela ulwazi mayelana nenkampani, imikhiqizo yayo, amasevisi, namagugu. Ihlanganisa izinhlobo ezahlukene zezimpawu, okuhlanganisa izimpawu ze-pylon, izimpawu zokuthola indlela kanye nezinkomba, izimpawu zezinhlamvu eziphakeme kakhulu, izimpawu ze-facade nokunye. Uphawu ngalunye lunenjongo ethile, ukubekwa, kanye nomklamo obonisa isithombe somkhiqizo wenkampani kanye namanani.
Izigaba Zohlelo Lwezimpawu
1) Izimpawu zePylon
Izimpawu ze-pylonizimpawu ezinkulu ezizimele ezisetshenziselwa ukuhlonza inkampani, isikhungo sokuthenga, noma ezinye izakhiwo zentengiso ezikude. Ngokuvamile zibekwe eduze kwemigwaqo, imigwaqo emikhulu, noma izindawo zokungena/eziphumayo zendawo yokuthengisa. Izimpawu ze-pylon zingaphatha ilogo yenkampani, igama, nezinye izici ezinemifanekiso ezenza ihluke endaweni eyizungezile.
2) Izimpawu zokuthola indlela kanye neziqondiso
Izimpawu zokuthola indlela kanye nezinkomba zibalulekile ekuqondiseni izivakashi namakhasimende endaweni efanele ngaphakathi kwendawo yezentengiso. Lezi zimpawu zihlinzeka ngemicibisholo, umbhalo, nezimpawu eziyingcaca ukuze zisize abantu bazulazule ezindleleni, amaphasishi, naphansi. Izimpawu zokuthola indlela kanye nezinkomba zingalungiswa noma zinyakaze, kuye ngenjongo nendawo yazo.
3) Izimpawu Zezinhlamvu Eziphakeme Eziphakeme
Izimpawu zezinhlamvu eziphakeme zivame ukubonakala phezu kwezakhiwo ezinkulu futhi zisetshenziselwa ukukhuthaza ubunjalo benkampani. Lezi zimpawu zakhiwe izinhlamvu ngazinye ezingakhanyiswa noma ezingakhanyisiwe. Izimpawu zezinhlamvu eziphakeme zivame ukuba zinkulu kunezimpawu ezijwayelekile futhi zibonakala ukude.
4) Izimpawu ze-Facade
Izimpawu ze-facadezisetshenziselwa ukubonisa igama lenkampani, ilogo, noma ezinye izithombe ku-facade yesakhiwo. Lezi zimpawu zingaklanywa ukuthi zilingane nezakhiwo nesitayela sebhilidi, kugcinwe ubuhle bubonke. Izimpawu ze-facade zingenziwa ngezinto ezihlukahlukene, njengensimbi, i-acrylic, noma itshe, futhi zingakhanyiswa noma zingakhanyisiwe.
5) Izimpawu Zokwamukela
Izimpawu zokwamukela izivakashi zifakwe endaweni yokwamukela izivakashi ehhovisi lenkampani, futhi ziyiphuzu lokuqala lokuxhumana nezivakashi. Lezi zimpawu zingaphatha ilogo yenkampani, igama, nanoma yiziphi ezinye izici ezibukwayo ezimele isithombe somkhiqizo wenkampani. Izimpawu zokwamukela zingafakwa odongeni noma zibekwe edeskini noma emsamo.
6) Izimpawu Zasehhovisi
Izimpawu zasehhovisi zisetshenziselwa ukukhomba amagumbi ahlukene, iminyango, noma izindawo ezingaphakathi kwendawo yokusebenza yenkampani. Lezi zimpawu zibalulekile ukuze kube lula nokuphepha kwabasebenzi kanye nezivakashi. Izimpawu zehhovisi zingenziwa ngezinto ezifana nensimbi, i-acrylic, noma i-PVC, futhi zingaklanywa ukuze zifane nobunikazi benkampani.
7) Izimpawu zendlu yangasese
Izimpawu zezindlu zangasese zisetshenziselwa ukuqoka izindawo zangasese endaweni yokuhweba. Lezi zimpawu zingabekwa odongeni noma zilengiswe ophahleni futhi zingaphatha umbhalo olula noma izimpawu ezicacile ezisiza abantu ukukhomba izindlu zangasese kalula.
Izici Zesistimu Yezimpawu
1) Idizayini Yezimpawu Ephumelelayo
Idizayini yezimpawu ephumelelayo iwukhiye wokudala ubunikazi bebhrendi obuqinile futhi ishiye umbono omuhle ezingqondweni zamakhasimende. Idizayini yezimpawu esebenzayo kufanele icace, ibe mfushane, futhi ihambisane nemihlahlandlela yenkampani yokufaka uphawu. Idizayini kufanele isebenzise imibala efanele, amafonti, ihluzo, nezimpawu ezidlulisa umlayezo ohlosiwe ngokunembile.
2) Ukukhanyisa
Ukukhanyisa kuyisici esibalulekile sokwakheka kwezimpawu njengoba kuthuthukisa ukubonakala kophawu ezimeni eziphansi zokukhanya noma ebusuku. Ukukhanyisa kungafinyelelwa ngezindlela ezihlukahlukene ezifana nokukhanyisa ngemuva, ukukhanyisa ngaphambili, ukukhanyisa onqenqemeni, ukukhanya kwe-neon, noma ukukhanya kwe-LED.
3) Ukuqina
Ukuqina ngesinye isici esibalulekile sohlelo lwezimpawu njengoba izimpawu zichayeka ezimeni zezulu ezihlukene kanye nokuguga. Izimpawu kufanele zenziwe ngezinto ezisezingeni eliphezulu njengensimbi, i-acrylic, i-PVC, noma itshe elingamelana nesimo sezulu esibi kanye nezingcindezi zemishini.
4) Ukuhambisana Nemithethonqubo Yezokuphepha
Ukuhambisana nemithetho yezokuphepha kubalulekile ukuze uhlelo lwezimpawu lugcine ukuphepha nokuvikeleka kwamakhasimende, abasebenzi, kanye nezivakashi. Ukufakwa kophawu kufanele kuthobelane nemithetho yendawo, yesifunda, neyenhlangano, efana ne-ADA (Americans with Disabilities Act) kanye ne-OSHA (Occupational Safety and Health Administration).
Isiphetho
Sengiphetha, auhlelo lwezimpawuiyingxenye ebalulekile yesu lanoma iyiphi inkampani yokumaketha nokufaka uphawu. Kuyasiza ukudala ubunikazi bebhrendi obuqinile, ukuqondisa amakhasimende kanye nezivakashi, futhi kuthuthukise umuzwa wonke. Izinhlobo ezahlukene zezimpawu zifeza izinjongo ezithile futhi zibonisa isithombe somkhiqizo wenkampani kanye namanani. Idizayini yezimpawu ephumelelayo, ukukhanya, ukuqina, nokuhambisana nemithetho yezokuphepha yizici eziyinhloko zesistimu yezimpawu ezingenza umehluko phakathi kwemizamo yokuthengisa eyimpumelelo noma emaphakathi.
Isikhathi sokuthumela: May-19-2023
