Emvelweni yanamuhla yokuncintisana yebhizinisi, izinkampani zidinga ukuthuthukisa wonke amathuba ukukhulisa ukubonakala kwazo futhi kwakha ubunikazi bomkhiqizo oqinile. Auhlelo lwezimpawuiyingxenye ebalulekile yecebo lokumaketha lenkampani kanye nokuphamba. Kuyasiza ukudala umbono omuhle wenkampani, ukuqondisa amakhasimende kanye nezivakashi, futhi uthuthukise isipiliyoni sonke.
Uhlelo lwezimpawu iqoqo lezimpawu, izimpawu, nezinto ezibonakalayo ezithinta imininingwane mayelana nenkampani, imikhiqizo yazo, izinsizakalo kanye namagugu. Kuhlanganisa izinhlobo ezahlukahlukene zezimpawu, kufaka phakathi izimpawu ze-pylon, ama-wayfinding kanye nezimpawu eziqondayo, izibonakaliso zezinhlamvu eziphezulu, izimpawu ze-facade nokunye. Isiginali ngasinye sinenhloso ethile, ukubekwa, kanye nokwakheka okubonisa isithombe kanye namagugu enkampani.
Izigaba zohlelo lwezimpawu
1) Izimpawu zePylon
Izimpawu zePylonyizimpawu ezinkulu ezingekho emthethweni ezisetshenziselwa ukukhomba inkampani, isikhungo sokuthenga, noma ezinye izakhiwo zentengiso kusuka kude. Ngokuvamile zibekwe eduze kwemigwaqo, imigwaqo emikhulu, noma ukungena / ukuphuma kwempahla yezohwebo. Izimpawu zePylon zingaphatha ilogo yenkampani, igama, nezinye izinto ezinemifanekiso ezenza ziveze endaweni ezungezile.
2) Izimpawu ezi-Wayfinding & Direct
Izimpawu ezi-Watyfinding & Direct zibalulekile ekuqondiseni izivakashi namakhasimende endaweni efanele lapho kwenziwa khona impahla yezentengiselwano. Lezi zibonakaliso zihlinzeka ngemicibisholo, umbhalo, kanye nezimpawu ezithombeni zokusiza abantu abazihambele ezindleleni, emigwaqweni nasezitezi. Izimpawu ezijikelezayo neziqondisi zingahle zilungiswe noma zishukumiseke, kuya ngenjongo yazo nendawo yazo.
3) Izimpawu zezincwadi eziphakeme
Izimpawu zezincwadi eziphakeme zivame ukubonwa ngaphezulu kwezakhiwo ezinkulu futhi zisetshenziselwa ukukhuthaza ubunikazi bomkhiqizo wenkampani. Lezi zibonakaliso zenziwa ngezinhlamvu ngazinye ezingakhanyisiwe noma zingakhanyiswa. Izimpawu zezincwadi eziphakeme kakhulu zivame ukuba zinkulu kunezimpawu ezijwayelekile futhi ziyabonakala kude.
4) Izimpawu ze-Facade
Izimpawu ze-Facadezisetshenziselwa ukubonisa igama lenkampani, ilogo, noma eminye imidwebo ku-facade yokwakha. Lezi zibonakaliso ziklanyelwe ukulingana nokwakhiwa kwesitayela nesitayela, ukugcina ubuhle obusezingeni eliphezulu. Izimpawu ze-Facade zingenziwa ngezinto ezahlukahlukene zezinto zokwakha, njengensimbi, i-acrylic, noma itshe, futhi zingakhanyiswa noma zikhanyisiwe.
5) Izimpawu zokwamukela
Izimpawu zokwamukela zifakwa endaweni yokwamukela indawo yehhovisi lenkampani, futhi ziyiphuzu lokuqala lokuxhumana nabavakashi. Lezi zibonakaliso zingaphatha ilogo yenkampani, igama, noma ezinye izinto ezibonakalayo ezibonisa isithombe somkhiqizo senkampani. Izimpawu zokwamukela zingenziwa odongeni noma zibekwe edeskini noma e-podium.
6) Izimpawu zamahhovisi
Izimpawu zamahhovisi zisetshenziselwa ukukhomba amakamelo ahlukene, iminyango, noma izindawo ngaphakathi kwendawo yokusebenza yenkampani. Lezi zibonakaliso zibalulekile ukuze kube lula kanye nokuphepha kwabasebenzi kanye nezivakashi. Izimpawu zehhovisi zingenziwa ngezinto ezifana nensimbi, i-acrylic, noma i-PVC, futhi zenzelwe ukufanisa ubunikazi bomkhiqizo wenkampani.
7) Izimpawu zokuphumula
Izimpawu zeReatroom zisetshenziselwa ukucacisa izindawo zangasese endaweni yezohwebo. Lezi zibonakaliso zingabekwa odongeni noma zilengiswe ophahleni futhi zingathwala umbhalo olula noma izimpawu ezibonakalayo ezisiza abantu ukuba bakhombe izindlu zangasese kalula.
Izici zohlelo lwezimpawu
1) Design ngempumelelo yesiginali
Idizayini ye-Signage ephumelelayo iyisihluthulelo sokwenza ubunikazi bomkhiqizo oqinile futhi ushiye umbono omuhle emiqondweni yamakhasimende. Idizayini yesiginali ephumelelayo kufanele icace, imfikise, futhi ihambisane nemihlahlandlela yenkampani yenkampani. Idizayini kufanele isebenzise imibala efanelekile, amafonti, ihluzo nezimpawu ezidlulisa umyalezo ohlosiwe ngokunemba.
2) Ukukhanyisa
Ukukhanyisa kuyisici esibalulekile sokwakhiwa kwezimpawu njengoba kuthuthukisa ukubonakala kophawu ngezimo eziphansi zokukhanya noma ebusuku. Ukukhanyisa kungatholakala ngezindlela ezahlukahlukene ezinjengokukhanyisa, ukukhanyisa kwangaphambili, ukukhanyisa okunqenqemeni, ukukhanyisa kwe-neon, noma ukukhanyisa okuholwa.
3) Ukuqina
Ukuqina kungenye into ebalulekile yohlelo lwezimpawu njengoba izimpawu zivezwa izimo zezulu ezahlukahlukene futhi zigqoke futhi ziklebhule. Izimpawu kufanele zenziwe ngezinto ezisezingeni eliphakeme ezifana nensimbi, i-acrylic, pvc, noma itshe elingamelana nesimo sezulu esibi kanye nezingcindezi zemishini.
4) Ukuhambisana nemithetho yezokuphepha
Ukuhambisana nemithetho yezokuphepha kubalulekile ohlelweni lwe-Signage ukuze kugcinwe ukuphepha nokuphepha kwamakhasimende, abasebenzi kanye nabavakashi. Ukufakwa kwesibonakaliso kufanele kuhambisane nemithetho yendawo, yombuso, kanye nenhlangano, njenge-ADA (American abakhubazekile Umthetho) kanye ne-OSHA (Emsebenzini kanye nokuphathwa Kwezempilo).
Ukugcina
Ekuphetheni, auhlelo lwezimpawuiyingxenye ebalulekile yecebo lezentengiso lenkampani kanye nokufaka uphawu. Kuyasiza ukudala ubunikazi bomkhiqizo oqinile, ukuqondisa amakhasimende kanye nezivakashi, futhi kuthuthukise isipiliyoni sonke. Izinhlobo ezahlukahlukene zezimpawu zisebenza ngezinhloso ezithile futhi zibonisa isithombe kanye namanani womkhiqizo wenkampani. Idizayini ye-Signage Esebenzayo, Ukukhanyisa, Ukuqina, kanye nokuhambisana Nemithetho Yezokuphepha kunezici ezibalulekile zohlelo lwezimpawu ezingenza umehluko phakathi kwemizamo ephumelelayo noma ye-mediocre.
Isikhathi Sokuposa: Meyi-19-2023
